G
GMH
There is a clear and growing shift among EU companies, public institutions, and regulated sectors toward non-US, sovereign software solutions. This trend is only going to accelerate in the coming years as awareness increases and legal, regulatory, and procurement pressure on EU organizations continues to grow.
Many organizations are already actively moving away from US-controlled cloud services, even when data is technically hosted in EU regions.
As a Canadian company, Missive is in a unique position. Being non-US is already a strong foundation and a real advantage. However, the current infrastructure setup makes it difficult to position Missive as a truly sovereign option for EU customers.
From my perspective, the main blockers today are:
  1. Infrastructure hosted on AWS
As I understand it, Missive is primarily hosted on AWS. Even when AWS regions are located in the EU, the service remains subject to US jurisdiction. For many EU organizations, this alone disqualifies a product.
An optional deployment on an EU- or Canada-based cloud provider, owned and operated outside the US, would materially change this.
  1. Limited EU-centric email integrations
While IMAP is supported, it feels second-class in practice, especially around search reliability and performance.
Microsoft and Google are clearly the primary integrations today, which again pushes users toward US-based ecosystems.
Supporting at least one EU-based email provider at API level would be a meaningful improvement.
  1. Data flowing to AWS even with EU email hosting
At the moment, it is possible to host email entirely on EU servers via IMAP, but once Missive is used, message data is still processed and stored on AWS.
This defeats the purpose of running EU-only email infrastructure and is a real concern for compliance-driven users.
What I am suggesting is an optional “EU sovereign” track, for example:
EU-only infrastructure on a non-US cloud provider
Clear guarantees around data residency and control
This would result in a setup that EU customers can reasonably defend during legal, compliance, and procurement reviews.
I believe this would be a strong differentiator for Missive and open the door to customers who currently cannot even consider US-adjacent solutions at all, regardless of features or pricing.