Email has a built-in interaction boundary in Missive: the subject line. Each new subject from the same address creates a new conversation. SMS has no equivalent — every message from a phone number lives in one conversation forever. For any business with repeat customers, that's one unbounded thread per contact, growing indefinitely. Three paths — any one solves it: **Accept subject / thread_id / external_id on SMS drafts.** When different from the active thread, open a new conversation for that number. Mirrors email. (Currently silently dropped for SMS — support confirmed it's unsupported.) Add a "Close SMS conversation" action. Next inbound creates a fresh thread; old thread stays searchable on the contact. Expose conversation metadata at draft time that Missive honors as a secondary threading key. Why it matters: CRM and AI over SMS get dramatically cleaner — no prompt contamination, no custom filter layers per integration. Team triage stops being "read six months of history to know what today is about." Heavy SMS accounts are heading toward 10,000+ messages per contact with no archival path. Not a new concept — just SMS catching up to email's threading model.